The Business News Source for the Community of Sarnia - Lambton - sales, service, rentals

Bayview Chrysler expands with FIAT franchise

Mon, 01/29/2018 - 16:26 -- Karen Minty
showroom of Bayview Chrysler Dodge

There’s a new FIAT franchise in Sarnia. Bayview Chrysler Dodge has expanded their dealership to include the FIAT name. It’s all part of the “new face” of the third-generation family-owned business, as brothers Dave Jr and Tom Orr take their turn at the helm.  

Both brothers got their start in the automotive industry at the family business. Dave Jr can remember washing and fueling cars as a young teenager. They both gained schooling and outside experience before returning to the family business to work alongside their father and uncle before taking over.

The brothers’ skills compliment each other with Dave Jr in the front office taking care of sales and administration with Tom in the back managing the operations side in the parts and service department. Together they form a well-rounded management team overseeing 70 employees. “Some of our staff have worked here for over 30 years, longer than I’ve been alive” laughs Dave Jr.   

Adding the FIAT franchise just made sense. “We’re excited to be offering something new. The FIAT completes our line of vehicles with a small compact, fresh, and efficient car,” Dave Jr explains. The FIAT 500 models range from a compact 2-door to a larger 4-door all wheel drive model. Or if you are looking for something with a little more pizzazz, the FIAT Spider is a small, light weight convertible that’s fun and sporty with an Italian flare.

In addition to selling new, Bayview is now able to service warranties of current FIAT owners, whereas previously they needed to travel to the nearest FIAT dealership in London.

2018 will be a year devoted to customer service. “The market is rapidly changing, and we want our customer service to continue to exceed the customer’s changing expectations,” says Dave Jr. Customers are much more knowledgeable when they come in and typically know what they want and what the competition has to offer. “We want to make sure you have accurate information and be honest and transparent in the sales process. Increased competition only makes us work harder to get you the best deal possible so you can drive away happy.”

Bayview Chrysler Dodge will continue to offer all the great vehicles they have become known for. The Ram Truck has been their best-selling vehicle for 5 years straight and the new 2019 model will be arriving early this spring.

The 2018 Jeep Wrangler is already on the lot with some much-anticipated improvements over the old generation model. Always known for it’s “cool factor” among Jeep owners, the 2018 Wrangler is fully customizable with removable roof and doors. It has a tighter build for a smoother ride and is much more fuel efficient, so you don’t have to sacrifice fuel economy for “coolness” anymore.  

If you’re in the market for a new or used vehicle, you can find the Bayview Chrysler Dodge dealership at 255 Indian Road South, across from Eastland Plaza. They are open Monday-Thursday 9am-8pm, Friday 9am-6pm, and Saturday 9am-4pm. You can reach them at Sales: 1 (888) 229-4512, Service: 1 (888) 711-3226 or Parts: 1 (888) 778-3525.

Fine Print